Protecting Kids from Nicotine Products & Vaping

Our parenting generation has seen incredible changes and faced several challenges already when it comes to nicotine. We’ve seen both the rise and fall of teens smoking cigarettes and using tobacco products. We’ve witnessed the youth vaping epidemic first-hand, starting with e-cigarettes and continuing to vapes. Now we’re seeing nicotine shapeshift again – to pouches, gums, lozenges, and more.

 

The good news? Parents have power! And we’ve done this before.


Twenty-five years ago, more than a third of teens smoked cigarettes. Today? That number is down to just 3%.

Cigarettes didn’t vanish—our approach changed. Parents, schools, and entire communities came together to reshape policies, expectations, and conversations. And it worked.

 

Read on to learn more, and find out what you can do to help protect our kids from nicotine’s harms, no matter what the form.

According to the 2024 Missouri Student Survey, in the Kansas City Northland, 95.2% of our 6th-12th grade students reported not using vapes in the past 30 days!

In fact, our area has seen teen vaping fall dramatically in this same survey, from 11.5% in 2018 to just 4.8% in 2024! Our local parents and communities are doing great work to ensure our youth are being raised with the knowledge and support for healthy habits.

 

But our work is still not done. According to the survey:

  • More than 1 in 3 Northland students said vapes were “easy to get” (36%)
  • Almost 1 in 4 Northland students don’t see vaping as harmful (23.4%)
  • The average age a student in Missouri first tries nicotine is 13.

Understanding Nicotine’s Risks to Youth

The national Tobacco 21 law including tobacco, vaping, and other nicotine products exists to protect young people during a time when their bodies and brains are still growing. The teen years are a period of incredible development, and nicotine can interfere with that growth in lasting ways.

 

By staying informed and offering support, parents can confidently set boundaries and explain why those boundaries matter—helping teens understand that rules are rooted in care, not control.

Delaying nicotine use as long as possible gives the brain the time it needs to develop fully and healthily. This is one of the most powerful protective steps families can take!

 

This is because teen brains are still under construction – in fact, the brain continues developing well into our 20s. During adolescence, the brain is especially sensitive to nicotine (and other addictive drugs), which can affect our teens’ memory, learning, impulse control, and mental health—both now and later in life.

 

More than 90% of adults who struggle with addiction began using substances like nicotine during their teen years. That’s not a coincidence. Teen brains form new connections quickly, which helps young people learn—but it also means addictive habits can take hold faster. Nicotine is highly addictive, often compared to heroin, cocaine, or alcohol. 

 

Using nicotine as a teen significantly increases the risk of lifelong addiction because it disrupts teen brain development, hijacking the parts responsible for attention, learning, memory, impulse control, and rewards. Nicotine is addictive, research has shown that youth can start showing signs of nicotine addiction quickly, sometimes before the start of regular or daily use. 

 

Supporting our teens staying nicotine-free through their mid-20s is the most effective, research-backed way to prevent nicotine addiction. 

 

It’s tough being a parent when our kids are surrounded by social media and marketing intentionally designed by adults to get them hooked on nicotine. Between fun flavors, bright colors, and increased exposure to marketing, it’s clear that nicotine products are targeting youth. 

 

Companies like Puff Bar, Vuse, and Hyde have shifted towards producing disposable vaping devices which allow them to continue targeting youth with appealing flavors and brightly-colored, discreet devices. And these same enticing qualities are also being applied to other forms of nicotine such as gum, tablets, and pouches from companies like Zyn and Lucy. 

 

This is why the support of parents, schools, and entire communities is so critical to keeping our kids healthy now and for life.

Using nicotine products as a teen has been shown to prime or “ready” the brain, increasing its reward sensitivity to other drugs. In fact, studies show teens who vape nicotine are up to 7 times more likely to use marijuana and 3 times more likely to use other drugs, including other illicit substances and binge drinking. As you can see, protecting our kids’ brain development from nicotine also can prevent their use of other drugs too!

 

What Parents Can Do

Parents are one of the strongest and most critical protective factors in a young person’s life. Open conversations, consistent boundaries, and a supportive relationship can delay nicotine use and reduce harm. You don’t have to have all the answers—just being present, listening, and sharing your values goes a long way.

 

Parent Up encourages parents to use the 4Cs – CARE, CONNECT, COMMUNICATE and pay CAREFUL ATTENTION  – to prevent teen nicotine use. Together, we can help our kids grow up healthy, confident, and safe—ready to make choices that support their bright futures.

Parents play a powerful role in helping teens make healthy choices. By staying informed and engaged, you can help protect your child’s growing brain and support their long-term well-being. 

 

Take time to learn about the effects of early nicotine use and have open, honest conversations with your child about what you discover. Let them know you care deeply about their health, safety, and future, and encourage them to make choices that reflect those values. Your guidance, connection, and example matter more than you may realize. 

When you lead with love, support, and clear expectations, you help build the confidence and resilience your child needs to navigate these challenges.

 

Care Action Steps:

  • Educate yourself about vaping so you can be on the lookout and equipped with reliable information.
  • Learn more about how addictive substances like nicotine can affect the developing adolescent brain by watching this video and visiting our Why Parent Up? page.
  • Explore the risk factors that can increase the likelihood of addiction, and use that knowledge to strengthen the protective factors in your child’s life.
  • Share what you learn with other parents and caregivers. Together, adults can create a stronger culture of support and prevention for teens.
  • Set aside regular one-on-one time with your child to connect and have fun together. Simple moments matter most—whether it’s taking a walk, drawing, reading, driving together, or simply talking about the day.
  • Watch this TED Talk for practical and inspiring ideas on building stronger, more meaningful connections with kids and teens.
  • Make family meals a priority when possible. Regular meals together can strengthen communication, build trust, and reduce risky behaviors, including substance use! Our Support Youth page offers a Meaningful Meals Kit with tips, tools, and resources to help make mealtimes more engaging and rewarding.
  • Work together to identify sources of stress in your child’s life and explore healthy ways to manage it, such as getting enough sleep, spending time outdoors, taking breaks from screens, or practicing relaxation techniques. Inviting your child into the conversation helps build problem-solving skills and strengthens your relationship.

Open, honest communication is one of the most powerful ways parents can help teens make healthy choices. Starting conversations early shows your child that you care about their health, safety, and future, and that your guidance comes from love and support. While conversations about nicotine and other drugs can feel difficult, building trust and open communication can have a lasting positive impact.

 

Communicate Action Steps: 

  • Talk about the risks nicotine can pose to your child’s developing brain, health, and future. Remind them that your guidance comes from love and a desire to keep them healthy.
  • Set clear expectations with your child against nicotine use. Help them understand the national Tobacco 21 law exists to protect young people during an important stage of brain development and reduce the risk of harm and addiction.
  • Look for everyday “teachable moments” to spark conversation. News stories, TV shows, social media, school events, and pop culture can all create natural opportunities to talk about nicotine products and decision-making.
  • Make regular conversations and check-ins part of daily life. Even small moments of connection can strengthen trust and help your child feel comfortable coming to you.
  • Help establish expectations, encourage healthy communication, and support positive decision-making with our tools for Setting Expectations and Communication Guides.

Stay in touch! As a general practice, know where your kids are at, who they are with, and be sure to check in when they get home. Watch for any early signs or symptoms of vape or nicotine use and be on alert for changes in behaviors, friend groups, or attitudes.  

 

Careful Attention Action Steps:

  • Do some research on what vapes and e-cigarettes look like, and which ones are most likely to be used by teens.
  • Keep an eye out for vaping equipment or related product packaging:  See something you don’t recognize in the trash?  Is your child carrying an unfamiliar device?  It’s time to start asking questions and doing research to identify the object.
  • Unfamiliar online purchases or packages:  Today, many youth buy vapes and e-juices online, so if there’s unfamiliar charges on a card or odd-looking packages coming to your home, you will want to investigate.
  • Build your skills in communication and setting limits through this free course.
  • Symptoms to look out for include:

    • Increased irritability
    • Restlessness/sleeplessness
    • Dry mouth
    • Increased risky behavior
    • Increased facial blemishes or slow wound healing
    • Frequent use of the bathroom
    • Fruity, minty, or sweet smell
    • Slight mist that disappears quickly
    • Pleasant smell: Youth are more drawn to fruity or sweet flavors in vapes than flavors that mimic tobacco.  By design, the more discreet vaping products don’t produce a lot of aerosol or scent. The smell is also faint, but if you catch an aroma of bubble gum or watermelon, it might be a sign that someone is vaping nearby.
    • Increased thirst or nose bleeds: Vaping removes hydration from the skin of the mouth and throat, leaving a dry, flat palate. If you see increasing liquid consumption (and urination), this may be a sign of vaping. Just like vaping dries the mouth, it dries the skin of the nose too. When the nose is too dry, it can bleed, which might be another clue.
    • Decreased caffeine use: The combination of vaping nicotine and drinking caffeine can cause anxiety and severe mood swings. Many vape users will decrease their caffeine intake to avoid these side effects.

It’s important to support your child on their cessation journey. There is cessation help available specifically for teens from DHSS’s Missouri’s My Life My Quit program. Teens can chat with a coach at MO.MyLifeMyQuit.org or text “Start My Quit” to 36072. Missouri teens 13-17 who enroll in “My Life, My Quit” will receive free confidential and personalized support from a trained quit coach who helps them build a quit plan to become nicotine-free. The program provides coaching sessions over text, live chat or phone. Teens earn incentive items along their journey and receive a completion certificate.

Free Parent Resources

Nicotine & Vaping Insights

Helpful Videos

Other Helpful Resources

Worried your child may be using nicotine?

Has nicotine use affected you or someone you care about?

We want to hear from you. Share your story with us here!

  • 2024 Missouri Student Survey, https://dmh.mo.gov/sites/dmh/files/media/pdf/2024/08/mss-2024-report-final_0.pdf
  • HR  2411 – Tobacco to 21 Act, https://www.congress.gov/bill/116th-congress/house-bill/2411/text
  • Nicotine & the Adolescent Brain, https://pmc.ncbi.nlm.nih.gov/articles/PMC4560573/
  • Adolescent Substance Use, https://drugfree.org/reports/adolescent-substance-use-americas-1-public-health-problem/
  • The Real Cost, https://therealcost.betobaccofree.hhs.gov/cigarettes?gclsrc=aw.ds&gad_source=1&gad_campaignid
  •  Health Effects of Vaping, https://www.cdc.gov/tobacco/e-cigarettes/health-effects.html
  • Discreet & Sweet, Steering Kids Clear of Fruity Nicotine Gum, Tablets, & Pouches, https://parentupkc.com/discreet-and-sweet/
  • Nicotine Gateway Effects on Adolescent Substance Use, https://pmc.ncbi.nlm.nih.gov/articles/PMC6754186
  • Nicotine Addiction and Intensity of e-Cigarette Use by Adolescents in the US, 2014 to 2021, https://pmc.ncbi.nlm.nih.gov/articles/PMC9641541/
  •  CDC’s Fact Sheet, https://www.cdc.gov/tobacco/e-cigarettes/youth.html
  • Examples of Nicotine & Marijuana Nicotine & Marijuana Products, https://donleecenter.org/examples-of-vape-pens/
  •  Risk Factors for Addiction, https://drugfree.org/article/risk-factors-for-addiction/
  •  Risk and Protective Factors, https://youth.gov/youth-topics/substance-use/risk-and-protective-factors
  •  NPR’s What Vapes Youth are Using, https://www.npr.org/sections/health-shots/2020/02/17/805972087/teens-are-still-vaping-flavors-thanks-to-new-disposable-vape-pens
  •  Teen Brain Development, Teen Behavior, and Preventing Drug Use, https://drugfree.org/article/teen-brain-development/
  • Is Teen Substance Use Normal?, https://drugfree.org/article/is-teen-substance-use-normal/
  •  Positive Reinforcement Helps Change Behavior, https://drugfree.org/article/positive-reinforcement/ 
Parent Up Logo

This website uses cookies to ensure you get the best experience on our website.