Why Parent Up is Important

Research shows that parents have the most influence on whether or not their child drinks. Parent Up encourages you to use this power!

Our resources are designed to empower you to get the conversation about underage drinking started. Together, we can create positive outcomes for our children and reduce the number alcohol-related consequences.

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13

is the average drinking age of Missouri youth

32%

think it’s okay to drink

14%

of minors drank last month

4x

more likely to become alcohol dependent

What Parents Can Do

Parents have the most influence on whether or not their child drinks. Parent Up encourages you to use this power!

Make the Parent Up Prom Commitment

Complete the survey to win $500 for your teen’s after prom party!

Take the Survey